Shortlist Cannes Lion, PR, 2019
Silver Clio: Integrated Campaign
Silver Clio: Direct – Social Media
Bronze Clio: Social Media – Multi Media Platform
To kick it off, we launched a spot that not only touted Wells Fargo's latest product, but also established Landon Donovan as our campaign spokesperson.
We created custom Mexico National Team gifs to be used during the World Cup, which Landon also helped promote and even starred in. MNT hot-shot Marco Fabian also got in on the action.
By the end of it all, Wells Fargo was the third most talked about brand in the World Cup, without even being a sponsor.