When the US failed to qualify for the World Cup, American fans were left without a team to root for in the world’s biggest sporting event. As official sponsor of the Mexican National Team, Wells Fargo saw a unique opportunity to rally support and promote goodwill between neighbors at a time when we needed it most.
Shortlist Cannes Lion, PR, 2019
Silver Clio: Integrated Campaign
Silver Clio: Direct – Social Media
Bronze Clio: Social Media – Multi Media Platform