Everybody knows guacamole is a Super Bowl essential, but most people have no idea about the dangers of “avocado hand.” By raising awareness about this very real, and very precarious kitchen pitfall, we injected Wholly Guacamole into the biggest snacking conversation of the year. 

We even got a helping hand from the Conan show.

We also made a typical As seen on TV style infomercial and created a real policy in the form of product to keep the hands of guac fans safe.